Summer all year round! The Beach People, Gold Coast

We play castaways with sisters Emma & Victoria of The Beach People and their gorgeous tribe, chat about days at home and a business inspired by the wanderlust lifestyle...

The Beach People is more than a brand it’s very much a lifestyle – can you describe the “penny drop” moment when it all began…

Victoria: I think when the first person started following us on instagram that wasn’t a friend or family member! Ha! I remember saying to Emma “a real live stranger is following us… woah, we had about 200 followers and it was all soooo exciting!”

Emma: We certainly where not prepared for the public reaction to the original roundie! When we designed the round towel Vic and I thought it was cool, but we really didn’t realise it was going to be such a ‘thing”. It was lovely a surprise to ship our towels all over the globe and see sea lovers enjoying their roundies on the most beautiful beaches. That’s my favourite thing.

What has been the most rewarding thing about the journey thus far?

Victoria: Definitely working with my sister. Seeing what we are both capable of.

Emma: Such a joy working with Victoria. We work along side each other all day, then I jump in the car, give her a call and say “what are you eating for dinner, can all 5 of us come”…

You are based here on Australia’s Gold Coast. Tell us about the area and what makes you proud of this region

Emma: We LOVE where we live, we are just past the southern end of the Gold Coast. It’s paradise! Empty beaches, beautiful produce, close to Byron Bay and salt of the earth kinda people. We wouldn’t want to live anywhere else…

What are some other great businesses now emerging from this area to look out for?

Victoria: St Agni and Yoli and Otis are two of my favourites.

Emma: Peony Swimwear is also a beautiful brand based on the Gold Coast, along with The Borrowed Nursery who are based in Mermaid Beach.

Guide us through your perfect Sunday on the GC…

Victoria: My husband and I go to church in the morning and find that a beautiful positive way to start our day. We then spend the rest of the day at the creek in Kingscliff on high tide it’s stunning! A perfect Sunday usually finishes at either my place or Emma’s house with a seafood cook up with friends. If the seafood is freshly caught it’s even better!

Emma: We also attend our community church on a Sunday morning. Its the high light of my 5yr and 3yr olds week little sweeties. If the weather is fine we are at the beach till dark all summer its my families happy place. Fern my 3month old sleeps in the beach cart while the big girls play in the sand and my husband gets a sneaky wave or two… perfection! Simple pleasures are the best.

Favourite GC restaurants include;

The Collective (Palm Beach)

Fish House (Burleigh)

Etsu (Miami)

Hellenika (Nobby’s) I had my wedding feast there.

Rick Shores (Burleigh)

Mexicali (Nobby’s)

Gemelli Italian (Nobby’s)

Justin Lane Roof Top (Burleigh)

Harry’s Steak House (Burleigh)

Paper Daisy at Halcyon House (Cabarita) (it’s across the border but not too far!)

Favorite GC Shops;

St Barts (Southport)

Bikini and Me   (Burleigh)

Salt Living (Coolangatta)

The New Pacific Fair is the bomb

Designer Forum at Robina.

Favourite GC cafes;

Paddock Bakery (Burleigh)

Barefoot Barista (Palm Beach)

BamBam Bakehouse (Broadbeach)

Good Day Coffee (Tugun)

Also loving The Kitchens at Robina at the moment…

Favourite fresh food market is at Palm Beach /Currumbin on a Saturday morning, get in early to beat the crowds. The Village Markets at Burliegh Heads are always a winner for eats and vintage clothing on a Sunday morning.

Outside of work, where do you hideaway and take time out for yourselves and your family?

Victoria: We are lucky enough to live in a holiday destination so every weekend feels like a little mini-break, we’ll visit the hinterland or a local spot and switch off…. Travel, we love Yamba for an Aussie trip. My favourite places abroad are England (both London and Cornwall), Montauk in NY and we are in NZ all the time with family there, a few favourite beaches are Piha and Raglan…

Emma: We usually head south to Byron Bay or Yamba for a long weekend escape. At the end of the day I usually try and put away the phone from 5-8pm and spend time with my family, walking along the beach or just chilling out with my 3 gals it really is a wonderful way to just slow down.

With a huge online presence and 500 retailers across the world including, Netaporter and Ace Hotels it goes to show you can rely on the internet as your key to the world, do you agree?

Victoria: That’s funny you should say that as both those buyers were given a towel as a gift from a friend. So good old fashion word of mouth is still king! In saying that we couldn’t exist as a business without social media!

Emma: I love how it connects all people. When we started The Beach People we didn’t have a penny left to do any paid marketing so we simply launched on Instagram and we grew from there. That wouldn’t of happened 10 years ago so it was just the right time for us.

What does the magic of TBP look like in five years time?

Victoria: Now this is exciting! We have so many wonderful plans rolling out with new product categories and projects… a little sneak peak that we can talk about is our next bath collection releasing mid this year. We’re learning so much about working with cotton and textiles so we’ll definitely keep expanding in that industry. We’ll keep doing what we do online and grow this sea loving community!

Emma: Yes so much in the pipeline at the moment I can’t wait to share it all with you. Hopefully in 5 years we will just be doing more of this too…enjoying the sea, watching our beloved families grow and creating beautiful products for The Beach People that we hope you will love as much as we do…

Thank you to;


0ur leading ladies Emma and Victoria, and of course our humble stars Lulu, Daisy, Fern and Theodore (aka Teddy).

Also big thanks to Emma & Victoria’s father the lovely John – boatbuilding extraordinaire, who manned the sails on ‘Daisy-Lu’ for our shoot.

Our good friends at 100 Mile Table for catering our castaway picnic

& as always our talented photographer Laura Goodall

All children wear lovely Byron Bay label Yoli & Otis

For more talent on The Gold Coast, download our beautiful wanderlust guide HERE


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  1. […] We recently had an amazing morning by the sea with the team from The Vista. Their website is a unique travel destination for the modern traveller. It showcases a careful curation of places, people, travel, style and beauty. Naturally we shared with them all our favourite spots to eat, shop and see around our home just south of The Gold Coast. We also shared a little on how our home town inspired what is now The Beach People.We have included a sneak peek of the shoot below and you can read the whole interview on The Vista website.  […]

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